One might expect that software companies that lay claim to leading ECM solutions would have some of the best-managed web content sites on the ‘net… but, no, they can be just as sick as anyone else’s web site.

I’ve just run a search for “Red Dot”, a Hummingbird company, on Hummingbird’s own site.

What I get is a list of (mainly external) links. The top one – an old trade article – is a dead link. The next one is a German language Hummingbird download page dated 2003. The third links to an article that mentions Red Dot but says “ Rather than buying into… Red Dot, [a Hummigbird customer] has renewed its contract…to use the Rythmyx WCMS for at least another year.” Hardly a great endorsement for prospective customers.

All in all I’d say this vendor hasn’t maximized on the opportunity to convert passing interest into solid sales!
-pmh