DRM days numbered

Steve Jobs’ already famous Thoughts on Music probably marks the end of DRM.

Certainly it will take time, but when a major force like Apple iTunes’ boss suggests that the world would be better off without DRM you can be sure they are also working behind the scenes to promote this vision.

The statistics on the percent of DRM protected content found on the average iPod are a strong argument for the futility of the DRM approach. Apple iTunes has done everything by the book, as the media industry demanded, and DRM has been a spectacular failure, to judge from the figures Jobs quotes.

Jobs musings are entitled Thoughts on Music, but with a video iPod and videos available through the iTunes store it seems clear that the lessons learned about music DRM will also carry over to video DRM; same lessons, but I would guess it will take longer for the MPAA and similar industry groups to learn them.

The features incorporated in Microsoft’s Vista to protect so-called “premium content” have been said to threaten the new OS’s stability – and they certainly will raise the cost of many computer components, according to Peter Gutmann’s Cost Analysis of Windows Vista Content Protection.

Gradually the industry will realise that there is no ROI to justify these measures.

-pmh