The Portable Consultant just watched an episode of Cali Lewis’ GeekBrief TV: How to TweetDeck Like a Pro.
Unless you are a follower of Net Culture you likely won’t understand what it’s about. Not surprising, but does that matter?
Yes.
If you don’t understand this you may not know about, understand, or care about Twitter. You may not even understand or care about social media. You may not know something’s happening let alone know what it is.
On one level: Twitter and what it does and who does it will have an impact on enterprise communications from collaboration to employee relations to sales and marketing. Just as corporate web sites, online sales & support, blogging, podcasts, and online video á la YouTube.
On a deeper level: How a concept like Twitter is born, finds early adopters, and grows up in the real world is a fascinating progression worthy of a hard-cover business book (and a free online creative commons licensed edition with a forward by Cory Doctorow plus accompanying Ogg format audio file).
The required baseline awareness is rising. If I did not follow podcasts I would not know about GeekBrief TV or Twitter to start with. I wouldn’t appreciate that, increasingly, this is how information on such developments is disseminated. When, eventually, this hits the mainstream press I wouldn’t get it (any more than most of the mainstream media writers and presenters do).
Two other things that struck me while I was watching this show:
1) Great video quality! …much better than RocketBoom. Why is that? Surely, not the cost alone. I put it down to Adam Curry & company’s deep experience with the mainstream media they aim to replace as well as their appreciation of the need for high production values in new media.
2) What is that software on the monitor behind Cali Lewis? Could I find a use for that? The video is almost high-def enough for me to read the name. And isn’t it cool that it’s displayed on a real world, physical equipment rack. That’s (almost) an artistic statement.
And that’s the way it is: Saturday, February 21st., 2008
Cheers,
-pmh
ps: No apologies for the two oblique Boomer references.