“A sort of view of the world” for music company executives:
None of this will be of any interest to anyone under 30. They, or you, just do it without thinking. In fact, it’s probably only those over 40 who even talk about it. After all, as Don Tapscott points out, folks in my age cohort don’t particularly care how a terrestrial radio or television works. we just turn it on.

So this is the first time since picking up Tapscott’s Grown Up Digital that the Portable Consultant watched what he was really doing as he searched for interesting content on the Net. He now has a greater appreciation for what’s happening here:

Join the dots…
A friend tells me, via email, about a song their kids like and includes a this link to the Hide and Seek video by Imogen Heap.

Yes, I like the song (actually, I’m struck by similarities to Kate Bush) and check Heap’s Wikipedia entry where…

…I find out that, yes, others have made comparisons to Kate Bush’s style and…

…I go(ogle) to Imogen Heap’s web site where I spot a link to…

…her Twitter page where I see she’s got an online concert tonight!, so I…

…loop back an email with that last link to my friend suggesting that they might want to catch the concert too.

But then, since I’m liking the music and I now know she’s got a new album out…

…I check out First Train Home, one of Imogen’s other videos on YouTube and,…

…in the YouTube page’s Video Responses list, I spot an acoustic cover by Anne Legras, who, yes, blows me away so I check out Anne’s YouTube channel, too and…

…loop back again to my friend with a link to another Legras’ YouTube video of L’encre de tes Yeux, a song that almost immediately became one of my favourite songs of all time!

Alright. This, of course, is exactly what everyone under 30 (and many under 40’s) are doing with music. No surprise.

Shining the spotlight…
I have to smile when I hear Roger Faxon, head of EMI, interviewed on a podcast by The Economist. Mr. Faxon takes pains to justify his business’ role in the modern music scene – describing the need for “shining the spotlight” on new performers that deserve to stand out. Explaining why it is necessary for his business to choose the hits Faxon says: “There’s this sort of view of the world that the Internet is this huge democracy and everybody gets to vote. Most people don’t want to vote.”

Nothing new there either, right? There are whole political parties that base their campaigns on that premise. Why shouldn’t those of us who enjoy popular music just follow along as well.

Who makes the choices now?
Still, I can’t help feeling that unless Big Music adapts itself to the world of social networking their business model is doomed. We are now in an environment where a personal search for the music of Imogen Heap (who is, by the way, an indie artist) can uncover a Parisian metro busker with “undiscovered” talent. Now that such undiscovered performers have the capability to make and sell their CD or mp3 directly to me, why in this world wouldn’t I vote for what I want to hear? It’s all about who makes the choices, now.

All the best for your future success, Anne. I’ll be pointing my friends in your direction.

Cheers!

-pmh